Ford Test Drive Gift Card Your Drive Starts Now

Ford check drive reward card – think about the joys of cruising in a brand-new Ford, all with out the hefty price ticket. This reward permits recipients to expertise the liberty of the open street, exploring completely different fashions and discovering their good match. From sporty sedans to rugged SUVs, the chances are infinite. It is greater than only a reward; it is an expertise, a journey ready to unfold.

Image your self behind the wheel, the wind in your hair, and the street stretching earlier than you. This reward card makes that have a actuality.

This complete information dives deep into the world of Ford check drive reward playing cards. We’ll discover the whole lot from the phrases and circumstances to the advertising methods, buyer expertise, and future traits. Uncover how these reward playing cards can revolutionize the car-buying course of and make check drives extra accessible. Get able to discover the fascinating realm of automotive experiences.

Table of Contents

Understanding the Supply

Ford test drive gift card

A Ford check drive reward card unlocks an thrilling journey behind the wheel. Think about the joys of experiencing a brand new Ford mannequin firsthand, from the sporty really feel of a Mustang to the snug journey of a household SUV. This is not only a reward; it is an expertise.This useful reward card permits you to discover the world of Ford autos, providing a hands-on alternative to understand their design, efficiency, and know-how.

It is an ideal option to uncover your subsequent dream automotive.

Detailed Description of a Ford Check Drive Reward Card

A Ford check drive reward card is a pre-paid voucher that enables the holder to expertise a check drive of a Ford car. It is a incredible option to get acquainted with completely different fashions and trims earlier than making a dedication to a purchase order. The cardboard typically comes with a particular worth, reflecting the time allotted for the check drive.

Typical Phrases and Circumstances

The phrases and circumstances surrounding a check drive reward card sometimes Artikel the validity interval, the utmost variety of check drives allowed, and the precise autos eligible for testing. Restrictions relating to the kind of Ford autos that may be check pushed are normally included. For instance, a present card may not cowl high-performance fashions or limited-edition autos. The circumstances normally outline the procedures for redeeming the reward card.

Redemption Strategies

Reward playing cards may be redeemed at approved Ford dealerships. Dealerships can have particular procedures in place for validating and processing the cardboard. The cardholder could must current the reward card or its digital equal to the dealership employees. The reward card will must be used inside the stipulated timeframe.

Autos Eligible for Check Drives

The check drive reward card sometimes permits the holder to expertise a spread of Ford fashions, together with sedans, SUVs, vehicles, and electrical autos. The supply of particular fashions and trims could differ relying on the situation and the dealership’s stock. For instance, you may be capable of check drive a Ford Fusion, Escape, Explorer, or F-150.

Potential Restrictions or Limitations

Sure restrictions may apply to the usage of the reward card, together with limitations on the period of the check drive, the variety of check drives allowed per card, or particular necessities for the driving force’s age or licensing. Some dealerships may impose further necessities for using the reward card, like a minimal buy or a specific monetary settlement. As an example, the reward card may not cowl check drives on autos with particular options or equipment.

Advertising and marketing and Promotion Methods

Ford test drive gift card

Unlocking the potential of a Ford check drive reward card requires a strategic strategy that blends creativity with practicality. A well-crafted promotional marketing campaign can considerably increase curiosity and drive gross sales, remodeling the reward card right into a useful asset for each Ford and its recipients. This technique emphasizes clear communication, focused messaging, and a compelling worth proposition to entice potential clients.This marketing campaign goals to place the check drive reward card as greater than only a low cost; it is an expertise.

By highlighting the joys of discovering a brand new Ford, the marketing campaign encourages exploration and empowers recipients to make knowledgeable selections about their subsequent car. The emphasis is on making the reward card fascinating, each as a gift and a private deal with.

Promotional Marketing campaign Design

A profitable promotional marketing campaign for Ford check drive reward playing cards must be multifaceted, partaking a number of channels to achieve a broad viewers. This consists of a mixture of digital and conventional approaches, making certain most visibility and affect. Key components ought to embody clear messaging, engaging visuals, and a way of urgency to drive fast motion.

Potential Advertising and marketing Channels

A complete listing of channels to successfully promote the reward card consists of:

  • Social Media Advertising and marketing: Leverage platforms like Fb, Instagram, and TikTok to create partaking content material, showcasing check drives, person testimonials, and unique gives. Run focused adverts to achieve particular demographics and pursuits.
  • Electronic mail Advertising and marketing: Develop focused e mail campaigns to nurture leads and drive visitors to the web site. Supply unique reductions or early entry to reward card purchases for subscribers.
  • Partnerships: Collaborate with related companies, corresponding to dealerships, automotive fans’ golf equipment, or influencers, to broaden attain and generate buzz.
  • Search Engine Optimization (): Optimize on-line content material for related s to reinforce visibility in search engine outcomes. Give attention to phrases like “Ford check drive,” “reward card,” and “automotive offers.”
  • Print Promoting: Make the most of native newspapers, magazines, and flyers to achieve a wider viewers. Take into account partnerships with area people organizations.
  • Public Relations: Craft press releases and media kits to garner media protection and generate constructive model consciousness. Spotlight distinctive facets of the check drive expertise.

Commercial Copy Instance

“Expertise the joys of driving a Ford. Reward a check drive expertise with a Ford check drive reward card. Uncover your subsequent good car with a check drive and uncover your potential with Ford. Click on right here to buy now!”

Worth Proposition Showcase

Highlighting the worth proposition includes demonstrating the tangible advantages of the reward card:

  • Time Financial savings: Keep away from the trouble of researching completely different fashions and dealerships, streamlining the car-buying course of.
  • Knowledgeable Selections: Present the chance to check drive varied Ford fashions, enabling potential consumers to make knowledgeable selections.
  • Unique Entry: Supply early entry to new fashions or particular promotions for reward card holders.
  • Personalization: Tailor the reward card expertise to particular preferences and wishes, turning the expertise into a personalised one.

Advertising and marketing Technique Comparability

Totally different advertising methods supply varied benefits and downsides.

  • Digital Advertising and marketing: Reaches a broad viewers, permits for focused promoting, and supplies real-time information monitoring.
  • Conventional Advertising and marketing: Reaches a neighborhood viewers, builds model recognition, and sometimes gives a way of tangible connection.

Buyer Expertise and Advantages: Ford Check Drive Reward Card

Unleash the joys of the open street with a Ford check drive reward card! This is not only a card; it is your passport to experiencing the Ford distinction firsthand. Think about the liberty of exploring the newest fashions, the satisfaction of discovering your good match, and the joy of hitting the street in type.This reward card empowers you to embark on a personalised journey of discovery, enabling you to discover Ford’s progressive lineup in your personal time.

This doc particulars the expertise, highlighting advantages, potential considerations, and the graceful course of for addressing any questions or points.

Advantages of Receiving a Ford Check Drive Reward Card

A Ford check drive reward card gives a plethora of advantages, past only a low cost. It unlocks unique entry to the newest Ford fashions, permitting you to test-drive autos that fit your wants and preferences. This personalised expertise helps you to discover the options and design components that matter most to you.

  • Customized Expertise: The reward card permits for a tailor-made check drive, enabling you to concentrate on options vital to you, from gasoline effectivity to superior security applied sciences.
  • Exploration of the Newest Fashions: Benefit from the alternative to drive the most recent Ford autos, experiencing the cutting-edge know-how and design that Ford is famend for.
  • Direct Comparability: Effortlessly evaluate completely different fashions side-by-side, making an knowledgeable determination on the proper Ford to your wants.
  • Peace of Thoughts: The reward card supplies the flexibleness to discover your choices with out stress, permitting you to totally consider every car earlier than making a purchase order.

Buyer Expertise Throughout a Check Drive

The expertise begins with a personalised session with a educated gross sales consultant. They will information you thru the method, answering your questions and highlighting key options. This enables for a very personalised expertise, from deciding on the appropriate car to having fun with a protected and memorable drive. Keep in mind, a constructive expertise is essential.

  • Skilled Steering: A devoted gross sales consultant can present insights into the completely different fashions, highlighting key options and addressing any questions you could have.
  • Snug and Secure Setting: Check drives are performed in a protected and managed setting, permitting you to concentrate on the driving expertise with out distractions.
  • Flexibility and Comfort: Reward playing cards present the flexibleness to schedule a check drive that matches your schedule, making certain a seamless and handy expertise.
  • Alternative for Exploration: Check drives supply the chance to discover the capabilities and options of the car, providing you with a firsthand understanding of its efficiency and design.

Potential Buyer Ache Factors or Issues

Whereas the reward card facilitates a constructive expertise, some potential ache factors exist. For instance, considerations concerning the availability of particular fashions, or navigating the test-drive course of, can come up. Understanding these potential challenges permits for proactive options.

  • Mannequin Availability: Sure fashions could also be quickly unavailable, or have restricted availability, impacting the shopper’s capacity to schedule a check drive.
  • Scheduling Difficulties: Conflicting schedules or restricted availability of gross sales representatives may result in difficulties in scheduling a check drive at a handy time.
  • Understanding the method: Some clients is probably not accustomed to the method, or may really feel intimidated by the paperwork concerned in scheduling or finishing a check drive.
  • Issues concerning the car: Sometimes, clients could have considerations concerning the situation of the car, or the accuracy of the data offered throughout the check drive.

Key Parts Contributing to a Optimistic Buyer Expertise

A number of elements contribute to a constructive buyer expertise. Clear communication, professional steerage, and a cushty setting are key. These components guarantee a clean and satisfying expertise, in the end resulting in higher buyer satisfaction.

  • Clear Communication: Transparency relating to mannequin availability, scheduling choices, and any potential limitations ensures a transparent and knowledgeable expertise.
  • Skilled Steering: Properly-trained and educated gross sales representatives can deal with questions, highlighting key options, and offering a personalised expertise.
  • Handy Scheduling: Flexibility in scheduling check drives permits clients to accommodate their schedules, resulting in a extra handy and cozy expertise.
  • Nice and Secure Setting: A protected and cozy setting for the check drive enhances the general buyer expertise.

Course of for Dealing with Buyer Inquiries or Complaints

A devoted customer support staff is offered to handle any inquiries or complaints relating to the Ford check drive reward card. This devoted staff ensures well timed decision of points and a constructive consequence.

  • Devoted Help Staff: A devoted buyer help staff handles inquiries and complaints effectively, making certain well timed responses and backbone.
  • Immediate Response: Fast and environment friendly responses to inquiries or complaints contribute to a constructive buyer expertise.
  • Customized Options: The staff supplies tailor-made options to handle particular person buyer considerations, making certain satisfaction.
  • Comply with-up and Suggestions: Common follow-up and suggestions mechanisms be sure that points are resolved and buyer satisfaction is maintained.

Reward Card Administration and Distribution

Managing and distributing Ford check drive reward playing cards successfully is essential for a clean buyer expertise and a profitable promotional marketing campaign. A well-structured system ensures seamless activation, redemption, and monitoring, in the end boosting buyer satisfaction and model notion.

Reward Card Administration Procedures, Ford check drive reward card

A sturdy reward card administration system includes meticulous record-keeping, safe storage, and clear communication channels. This method ought to observe each stage of the reward card lifecycle, from issuance to redemption. Correct information entry and common audits are important to sustaining transparency and accountability. This complete strategy prevents fraud and ensures the graceful movement of this system.

Distribution Strategies

Ford can make the most of numerous channels to distribute check drive reward playing cards, maximizing attain and comfort. This may embody on-line platforms, in-store kiosks, junk mail campaigns, and partnerships with key influencers or retailers. Every technique must be evaluated for its cost-effectiveness, audience attain, and general affect on the marketing campaign objectives.

  • On-line Platforms: Digital distribution by way of the Ford web site or devoted touchdown pages gives comfort and broad attain. This may be built-in with current buyer relationship administration (CRM) programs for focused promotions and personalised gives.
  • In-Retailer Kiosks: Bodily kiosks at dealerships enable fast entry and interplay, enhancing the in-person buyer expertise. They’re notably efficient for driving engagement and showcasing the reward card worth.
  • Direct Mail Campaigns: Unsolicited mail gives a tangible and private contact. This technique may be tailor-made for particular demographics and successfully targets potential clients who is probably not actively looking for a Ford check drive. Cautious segmentation of the mailing listing is essential for optimum outcomes.
  • Partnerships: Collaborations with complementary companies can broaden the reward card’s attain. This might embody native retailers or organizations, broadening the audience and enhancing the marketing campaign’s affect. Examples embody partnerships with native automotive rental firms or automotive restore outlets.

Expertise in Reward Card Administration

Using know-how is paramount for efficient reward card administration and monitoring. This consists of utilizing software program options to automate processes, observe utilization, and supply real-time reporting. A sturdy system helps with reward card safety and fraud prevention, whereas offering useful insights into marketing campaign efficiency.

  • Automated Methods: Software program options automate processes like card technology, monitoring, and redemption, minimizing handbook errors and streamlining operations. This reduces administrative burdens and improves effectivity.
  • Actual-Time Reporting: Actual-time information dashboards present insights into reward card utilization patterns. This permits well timed changes to advertising methods, making certain optimum marketing campaign efficiency and buyer satisfaction. Actual-time information evaluation permits for fast identification of traits and points.
  • Safety Measures: Implementing sturdy safety measures for reward card programs is essential. This consists of encryption of information, multi-factor authentication, and common safety audits to guard in opposition to fraud and misuse. A powerful system is essential to take care of buyer belief and stop potential losses.

Activation and Redemption

An easy activation and redemption course of is significant for buyer satisfaction. This includes clear directions, readily accessible help channels, and a user-friendly platform for each activation and redemption. Offering complete FAQs and available help channels can alleviate any confusion or difficulties throughout the course of.

  1. Activation: The method for activating a present card must be easy and accessible, with clear directions and available help channels. On-line activation by way of a devoted web site or cellular app is beneficial for comfort and ease of use. An instance is an easy QR code that hyperlinks to an activation web page.
  2. Redemption: The redemption course of must be equally simple, with clear directions and tips for utilizing the reward card at approved dealerships. This consists of specifying the appropriate makes use of of the reward card. This features a clear assertion of what the reward card is for.

Safety Concerns

Safety is paramount in reward card distribution. This includes defending reward card data throughout storage, switch, and redemption. Implementing sturdy safety protocols, together with encryption and multi-factor authentication, is crucial to safeguard in opposition to fraud and abuse. Sustaining an in depth audit path of all reward card transactions can be very important.

Implementing sturdy safety measures protects in opposition to fraud, abuse, and potential monetary loss.

  • Information Encryption: Defending delicate information, corresponding to reward card numbers, by encryption is essential to forestall unauthorized entry. This includes utilizing industry-standard encryption protocols.
  • Fraud Prevention: Implementing measures to detect and stop fraudulent exercise, together with common monitoring of reward card utilization and transactions, is essential. This consists of monitoring for uncommon patterns of redemption and activation.
  • Buyer Help: Offering immediate and useful buyer help for any points or questions associated to reward card activation or redemption is essential for a constructive buyer expertise.

Analyzing Competitors

Understanding the aggressive panorama is essential for optimizing our Ford check drive reward card program. A radical evaluation permits us to determine alternatives for enchancment and guarantee our supply stays engaging and aggressive inside the market. By understanding our rivals’ methods, we will higher place our reward card program to attain our objectives.A aggressive evaluation will reveal how our Ford check drive reward card stacks up in opposition to related choices, permitting us to tailor our advertising and promotional methods accordingly.

This course of will allow us to know our place relative to rivals and determine potential weaknesses. This in flip will assist us refine our price proposition, doubtlessly resulting in enhanced buyer engagement and program success.

Competitor Choices

A evaluation of competitor check drive incentives reveals a wide range of approaches. Some rivals concentrate on substantial reductions, whereas others emphasize bundled gives encompassing further companies like financing or prolonged warranties. This range highlights the aggressive nature of the market.

Pricing Methods

Rivals make use of varied pricing methods for related reward playing cards. Some make the most of a set pricing mannequin, providing a constant quantity for every reward card. Others supply tiered pricing constructions, the place higher-value playing cards are related to bigger check drive incentives or extra complete experiences. The technique chosen influences the perceived worth of the reward card.

Advertising and marketing Approaches

Competitor advertising approaches within the check drive reward card market differ. Some concentrate on direct-to-consumer promoting by digital channels, whereas others emphasize partnerships with dealerships and native influencers. This vary of methods underscores the necessity for a multifaceted advertising plan.

Strengths and Weaknesses of Rivals

An in depth comparability reveals distinct strengths and weaknesses amongst rivals. One competitor may excel in offering intensive reductions, whereas one other is likely to be stronger in providing premium check drive experiences. Understanding these nuances is crucial to figuring out our personal benefits and areas for enchancment.

Illustrative Examples and Case Research

Ford check drive reward playing cards supply a novel alternative to attach with potential clients in a memorable and fascinating means. Understanding how profitable campaigns have leveraged these playing cards, and the experiences they’ve created, can present useful insights for maximizing their affect.Efficiently applied advertising methods and buyer experiences are key to a profitable Ford check drive reward card program. Case research reveal that constructive buyer experiences, typically amplified by intelligent advertising, can result in elevated model loyalty and in the end, gross sales.

Profitable Advertising and marketing Campaigns

A powerful advertising marketing campaign is essential for maximizing the affect of check drive reward playing cards. This includes strategically focusing on the appropriate viewers, selecting the best channels, and creating compelling messages. Profitable campaigns continuously make the most of a multi-channel strategy, combining internet marketing, social media engagement, and native partnerships. As an example, a marketing campaign centered on younger households may accomplice with native colleges or youth organizations to distribute reward playing cards.

Hypothetical Case Research

Lets say a case research the place a neighborhood Ford dealership gives a check drive reward card as a part of a summer season promotion. The cardboard, that includes a vibrant design, is distributed by area people occasions. The cardboard permits recipients to expertise a brand new Ford car, doubtlessly resulting in a gross sales conversion.

Optimistic Buyer Experiences

A constructive buyer expertise with a Ford check drive reward card typically includes a clean and environment friendly check drive course of, professional steerage from a pleasant gross sales consultant, and a transparent and clear communication technique. As an example, a buyer who receives a present card may take pleasure in a tailor-made check drive expertise, with a salesman who clearly Artikels the car’s options and advantages, resulting in a robust impression of the model.

Influence of Totally different Advertising and marketing Methods

Totally different advertising methods can produce various ranges of engagement and conversion. A marketing campaign centered on a particular demographic, like households, may make the most of family-friendly occasions and messaging. This strategy might generate a excessive quantity of check drives and inquiries. Conversely, a focused marketing campaign towards younger professionals might concentrate on social media platforms frequented by this demographic. These variations showcase the significance of adapting advertising methods to the precise audience.

Leveraging Buyer Suggestions

Usually gathering and analyzing buyer suggestions is crucial to enhance the check drive reward card program. Buyer suggestions can spotlight areas for enchancment within the reward card expertise. For instance, suggestions types after check drives, social media polls, and even easy surveys can present insights into what works properly and what may very well be enhanced. This suggestions instantly informs changes to the reward card program, making it simpler.

Actual-World Reward Card Distribution Fashions

The distribution mannequin for Ford check drive reward playing cards can differ based mostly on the precise advertising objectives. Some fashions may contain partnerships with native companies, providing reward playing cards as a part of a loyalty program. Others may make the most of on-line platforms to facilitate distribution and monitoring. An instance of this is able to offer reward playing cards as a part of a contest on a Ford web site, with monitoring mechanisms in place to gauge the success of the marketing campaign.

Future Tendencies and Projections

The automotive panorama is consistently evolving, and check drive reward playing cards are poised to adapt. Understanding future traits permits for proactive methods to capitalize on rising alternatives and anticipate potential challenges. From progressive applied sciences to shifting buyer preferences, this exploration reveals a dynamic market ripe for thrilling developments.The way forward for check drive reward playing cards is prone to be carefully intertwined with the broader automotive {industry}’s evolution.

Elements like rising electrical car adoption, the rise of shared mobility, and evolving buyer expectations will all play a big position. Analyzing these elements helps anticipate how check drive reward playing cards might want to adapt to take care of their relevance and worth.

Potential Progress or Decline of Check Drive Reward Card Market

The marketplace for check drive reward playing cards is projected to develop, although not essentially at a linear fee. Progress will probably be contingent on the continued enchantment of the product, progressive advertising campaigns, and the general well being of the automotive market. The introduction of recent automotive fashions, particularly electrical autos, can drive important curiosity in check drives and, consequently, enhance demand for reward playing cards.

Nevertheless, exterior financial elements, corresponding to inflation or recessions, might negatively affect client spending, doubtlessly slowing down the expansion trajectory. Traditionally, intervals of financial uncertainty have proven a decreased propensity for shoppers to make important purchases, together with buying a brand new car.

Rising Applied sciences Influencing Check Drive Reward Playing cards

Developments in know-how will undoubtedly affect how check drive reward playing cards are utilized and marketed. Digital actuality (VR) and augmented actuality (AR) applied sciences supply the potential to reinforce the check drive expertise, permitting clients to nearly discover car options and functionalities earlier than stepping right into a bodily showroom. This could result in a extra partaking and interactive expertise, doubtlessly boosting the enchantment of check drive reward playing cards.

Moreover, the combination of on-line reserving and reservation programs will streamline the method of scheduling check drives, bettering buyer comfort and doubtlessly rising the utilization fee of reward playing cards.

Modern Methods to Improve the Check Drive Expertise

Modern approaches can improve the check drive expertise, making it extra memorable and engaging to clients. Providing personalised check drive itineraries tailor-made to particular person buyer preferences, incorporating gamified components inside the check drive course of, or offering entry to unique check drive areas can all improve the expertise and create a way of pleasure. Furthermore, incorporating real-time suggestions mechanisms and information analytics can present useful insights into buyer preferences and enhance the general high quality of check drive choices.

Potential Modifications in Buyer Preferences Associated to Check Drive Incentives

Buyer preferences are always evolving, and check drive incentives must adapt to those modifications. Clients more and more worth personalised experiences, environmental consciousness, and technological developments. Providing check drive reward playing cards that enable for electrical car or sustainable car check drives, or incorporating digital options into the reward card expertise, may very well be key elements in attracting a wider vary of shoppers.

Moreover, offering clear and accessible details about the autos being test-driven can considerably affect the shopper expertise and, consequently, the enchantment of the check drive reward card.

Construction for Content material

Getting a really feel for Ford’s check drive choices? We’re breaking down the small print, presenting data in a transparent, easy-to-understand format. From completely different check drive experiences to evaluating reward card phrases and analyzing buyer suggestions, this part will enable you to navigate the method with confidence.This structured strategy permits you to shortly grasp the important thing facets of Ford check drive reward playing cards.

We’ll current data in tables, making certain readability and straightforward comparability throughout completely different choices. This structured format helps you simply perceive the out there check drive choices, phrases and circumstances, and buyer suggestions.

Check Drive Choices Obtainable

Understanding the varied check drive experiences is essential. Totally different choices cater to completely different wants and budgets. This desk Artikels the chances.

Check Drive Choice Car Kind Length Mileage Restrict (if relevant) Value (estimated)
Fundamental Check Drive Choose fashions half-hour 50 miles Free with Reward Card
Prolonged Check Drive Choose fashions 1 hour 75 miles Free with Reward Card
Luxurious Check Drive Premium fashions 1.5 hours 100 miles Free with Reward Card
Household Check Drive SUVs, Minivans 1 hour 75 miles Free with Reward Card

Comparability of Reward Card Phrases and Circumstances

Figuring out the phrases and circumstances is essential. This desk highlights key variations between varied reward card choices.

Reward Card Kind Validity Interval Redemption Restrictions Car Restrictions Cancellation Coverage
Commonplace Check Drive Reward Card 6 months No restrictions Choose fashions Full refund inside 30 days
Premium Check Drive Reward Card 12 months No restrictions All fashions No refund after 15 days
Vacation Check Drive Reward Card 3 months No restrictions Choose fashions Full refund inside 30 days

Buyer Suggestions Abstract

Gathering buyer suggestions is significant for steady enchancment. This desk reveals a snapshot of buyer experiences with Ford check drive reward playing cards.

Suggestions Class Optimistic Suggestions Adverse Suggestions
Ease of Reserving Simple on-line reserving course of Restricted appointment slots
Car Choice Wide selection of fashions out there Restricted availability of particular fashions
Workers Help Pleasant and useful employees Inconsistent employees coaching
General Expertise Optimistic expertise general Minor inconveniences

Competitor Evaluation

Understanding rivals is essential for strategic planning. This desk supplies a snapshot of how Ford’s check drive reward playing cards evaluate to these supplied by rivals.

Competitor Reward Card Options Pricing Technique Buyer Opinions
Model A Give attention to lengthy validity intervals Aggressive pricing Excessive buyer satisfaction
Model B Versatile redemption choices Worth-driven pricing Combined buyer suggestions
Ford Give attention to numerous check drive choices Aggressive pricing Optimistic buyer suggestions

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